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Roles

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• Proposing, developing and implementing media policies and directives, as well as general media strategies of the UAE
• Proposing, developing and reviewing all legislations, regulations and decisions pertaining to the national media sector
• Coordinating with national media entities on a unified vision for the UAE’s key media messages and rhetoric at local, regional and international levels
• Preparing and evaluating the UAE’s media messaging to maintain and enhance the UAE’s reputation